Joico Color Endure Shampoo 300ml

When you?ve spent good money on a first-rate color service (we know full well those numbers are nothing to sneeze at), then doesn?t it make sense to go the distance and bring home a product that protects your investment? We think so? and that?s why we formulated this gentle Sulfate-Free Shampoo, designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What?s more, redheads ? the hardest hit in the fade department ? will love the fact that it maintains their scarlet hue by a full 88%. (That?s not a number to sneeze at, either.)
Here?s how: The classic MO: Lather, rinse? and repeat if you like. (We like.) Follow with Color Endure Conditioner for an added treat for your hair.
The inside secret: Our Multi-Spectrum Defense Complex ? rich in Green Tea, Antioxidants, and UV protectors ? lends strength, manageability, softness, and shine; while fighting the big fade-out? even after a full 18 washes. Bio-Advanced Peptide Complex aids in reconstruction.